Teaser and revealer Campaign for the cultural page of L'Orient Le Jour, local French speaking newspaper.
L'Orient le Jour launched a monthly Cultural page, dedicated each time to a different Lebanese artist. Every month, young artists from different fields were introduced, and at the end of the year, an event would take place to vote for the winner of the season. The campaign for this initiative started with a teaser: an empty Cultural page with one simple line: “IMAGINE L’ORIENT WITHOUT CULTURE”.